The supercharge you need for success.

YKJA Sports is an independent consulting firm offering a range of services to help sports properties achieve their ambitions (with the odd slam dunk).

London-based with a network of partners across the globe, YKJA is led by founder Yanni Andreopoulos, a multilingual sports business executive and entrepreneur with 15 years' experience working with sports organisations across five continents.

From AEG to the NBA, Formula E to E1, we’ve led strategies for international groups as well as start-up, scale-up and sustainable sports. So whether you’re looking to launch a new venture, grow a championship, find the right sponsors or create breakthrough content, we leverage our industry expertise and contacts to deliver powerful results.

Services

  • Fundraising

    Building realistic business models

    Preparing investment presentations

    Strategic funder introductions

  • Commercial

    Commercial advice & rights evaluation

    Development of go-to-market plan

    Rights representation & deal-making

  • Media

    Media strategy advice

    Content production (live & non-live)

    Rights distribution

  • Events

    Event hosting strategy

    Event planning & strategy

    Event operations

Experience

Employment and client history includes major sports teams and leagues, challenger brands and startup sports properties and agencies, providing a wealth of expertise and relationships.

The Team

  • Yanni Andreopoulos

    Yanni has held various senior roles in the sports industry, includng VP of AEG Sports Europe, Comercial Director at Formula E and Co-Founder and Chief Marketing & Commercial Officer of the E1 Series. Yanni is host of the SportsLoft podcast, the leading sports technology podcast, and co-founder of the Hoxton Heat Basketball Club. An ex-lawyer who has lived and worked in multiple countries, he is passionate about representation and sustainability in sports.