The supercharge you need for success.
YKJA Sports is an independent consulting firm offering a range of services to help sports properties achieve their ambitions (with the odd slam dunk).
London-based with a network of partners across the globe, YKJA is led by founder Yanni Andreopoulos, a multilingual sports business executive and entrepreneur with 15 years' experience working with sports organisations across five continents.
From AEG to the NBA, Formula E to E1, we’ve led strategies for international groups as well as start-up, scale-up and sustainable sports. So whether you’re looking to launch a new venture, grow a championship, find the right sponsors or create breakthrough content, we leverage our industry expertise and contacts to deliver powerful results.
Services
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Fundraising
Building realistic business models
Preparing investment presentations
Strategic funder introductions
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Commercial
Commercial advice & rights evaluation
Development of go-to-market plan
Rights representation & deal-making
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Media
Media strategy advice
Content production (live & non-live)
Rights distribution
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Events
Event hosting strategy
Event planning & strategy
Event operations
Experience
Employment and client history includes major sports teams and leagues, challenger brands and startup sports properties and agencies, providing a wealth of expertise and relationships.
The Team
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Yanni Andreopoulos
Yanni has held various senior roles in the sports industry, includng VP of AEG Sports Europe, Comercial Director at Formula E and Co-Founder and Chief Marketing & Commercial Officer of the E1 Series. Yanni is host of the SportsLoft podcast, the leading sports technology podcast, and co-founder of the Hoxton Heat Basketball Club. An ex-lawyer who has lived and worked in multiple countries, he is passionate about representation and sustainability in sports.